• Sr. Demand Generation Manager

    Job Location(s) US-NJ-Lawrenceville | US-CO-Denver | US-IL-Chicago
    Job ID
  • Overview

    It's not just cliché. The heart of Billtrust is our people. Our executives know it, our co-workers believe it, and our clients recognize it. Billtrust is enjoying remarkable success with significant year over year growth over the past 10 years. And, we're transforming the industry with leading-edge technologies that enable us to deliver our payment cycle management solution from the cloud. Our team members not only drive that expansion, they benefit by it with empowerment and rewarding professional progress.


    Billtrust: where talent and opportunity meet.  Work Hard. Have Fun. Make History.

    What you'll do

    As a Sr. Demand Generation Manager– Pipeline Creation, your core objective will be planning, orchestrating, executing and measuring programs that drive engagement among buyer and influencer contacts within target accounts. You will be a liaison between Content, Product Marketing, Solutions Marketing, Account Development, and Field Sales teams to develop 1:1, 1:few and 1: many plays designed to penetrate target accounts.


    As a Sr. Demand Generation Manager, you will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline requirements of account segments.

    • Devise strategies and tactics that drive engagement with target accounts across multiple channels
    • Oversee the development of comprehensive target account profiles, target personas, and named contacts to align marketing and sales in defining the target audience for plays that drive achievement of account and segment goals
    • Track contact engagement at the account level to ensure Account Development is following up in a timely manner
    • Work with Content, Product and Solutions Marketing teams to develop messaging and supporting content that compels prospects early in their buyer journey, including commercial insights, call to actions, etc.
    • Devise multi-channel plays to engage these target prospects and drive them down our lead acquisition funnel, coordinating between Account Development Rep activity and marketing outreach
    • Leverage CRM, marketing and analytic systems to execute the above at scale across vertical markets and territories, track performance, and optimize efforts
    • Partner with Marketing Operations team to ensure that appropriate measurement, results, and data requirements are met across campaigns and plays
    • Train and coach Account Development teams to make full use of content, offers, systems and campaigns to most effectively engage and qualify leads
    • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media

    What you'll bring to the team

    • Minimum 4-7 years experience in high-tech B2B demand generation, ABM, or field marketing role
    • Aptitude for leveraging digital marketing, digital advertising, events, on and offline channel experiences, sales acceleration tools and technologies to drive marketing and sales outcomes
    • Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
    • Hands-on familiarity with Salesforce, Marketo, LinkedIn Sales Navigator, landing page personalization, retargeting ad networks and social advertising platforms or similar systems to identify, engage and track relevant prospects at target accounts
    • Experience in Sales Development or Inside Sales in B2B technology markets
    • Excellent written and oral communication in English
    • Bachelors degree in Marketing, Business, or comparable education

    What you'll get

    • Competitive salary, stock options and 401(k) with company match: We appreciate our employees and we make sure they know it.
    • Benefits: We offer full-time employees multiple healthcare packages, including free and low cost options.  
    • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
    • Paid Parental Leave: To keep our employees and their families healthy.
    • A Lively Culture: Ping-pong, bean bag toss, hackathons- we enjoy friendly competition.
    • Casual Dress: Every day is “Casual Friday’, we want you to be comfortable when you come to work.
    • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.


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