It's not just cliché. The heart of Billtrust is our people. Our executives know it, our co-workers believe it, and our clients recognize it. Billtrust is enjoying remarkable success with significant year-over-year growth over the past 15 years. And, we're transforming the industry with leading-edge technologies that enable us to deliver our payment cycle management solution from the cloud. Our team members not only drive that expansion, they benefit by it with empowerment and rewarding professional progress.
Billtrust: where talent and opportunity meet. Work Hard. Have Fun. Make History.
We're excited to move into our new, modernized company headquarters - Starting June 2018, our home will be located at 1009 Lenox Dr, Lawrenceville, NJ 08648.
As the VP of Customer Acquisition you will own lead generation for Billtrust with a hands-on approach in creating, implementing, managing and evaluating a comprehensive direct marketing plan including a robust multi-channel strategy. You will have a strong focus on developing, optimizing and measuring all new B2B lead generation campaigns while partnering closely with Content, Product Marketing, Design and Sales team members to define lead requirements and turn on a best-of-breed direct marketing machine that attracts qualified prospects into the sales funnel.
You will be responsible for developing and measuring multiple campaigns that include a target market/industry, target buyer, product message(s), identified demand generation medium(s) and overall conversion goal. You will own the strategy and management of all online/offline marketing campaigns from concept through ROI analysis while implementing ongoing ‘nurturing’ campaigns to turn these prospects into actionable leads and opportunities. Tracking, analyzing, iterating and optimizing is the norm, not the exception.